Metrics Obsessed + Creative Thinker = Marketing Margaret.
• Experienced, creative marketer/ business development strategist with senior leadership-level experience in all stages of campaigns from concept to delivery in traditional and digital media
• Competitive tactician bewitched with data and metrics to bring in meaningful ROI, proving the value of effective marketing campaigns
• Strategic brand builder skilled in creating and managing corporate identity/image through B2B, B2C and grassroots initiatives
• Keywords: digital marketing, online marketing, advertising, public relations, social media, SEO, SEM, marketing strategy, metrics and ROI, Google Analytics, Google Adwords.
•GAIQ Certified Google Analytics | Google AdWords Certified
• MBA |University of North Carolina at Wilmington, May 2000
• BA, English with a concentration in Advertising | Clemson University
• Google Analytics Individual Qualification (GAIQ) | since 2014
• Google AdWords | since 2015
• Mastery in Google Analytics | ASPE-ROI | September 2016
• Business Development Institute | The Ackert Advisory | September 2016
• Advanced Incident Command System Training (ICS 300, ICS 400)| NC EMS | 2014