About Me

Metrics Obsessed + Creative Thinker = Marketing Margaret.

• Experienced, creative marketer/ business development strategist with senior leadership-level experience in all stages of campaigns from concept to delivery in traditional and digital media

• Competitive tactician bewitched with data and metrics to bring in meaningful ROI, proving the value of effective marketing campaigns

• Strategic brand builder skilled in creating and managing corporate identity/image through B2B, B2C and grassroots initiatives

• Keywords: digital marketing, online marketing, advertising, public relations, social media, SEO, SEM, marketing strategy, metrics and ROI, Google Analytics, Google Adwords.

•GAIQ Certified Google Analytics

 

Education

• MBA |University of North Carolina at Wilmington, May 2000

• BA, English with a concentration in Advertising | Clemson University

 

Certificates

• Google Analytics Individual Qualification (GAIQ) | June 2014, September 2016

• Mastery in Google Analytics | ASPE-ROI | September 2016

• Business Development Institute | The Ackert Advisory | September 2016

• Google AdWords | June 2015