Marketing Skills

DIGITAL & TRADITIONAL MARKETING

Online Channels

Google Display Network | Google Search Network | Blogs | Homepage Takeovers | Email campaigns | Industry-specific platforms | Mobile apps for two companies | Pay-per-lead Customer Acquisition programs

Metrics-Based Search & Paid Marketing (SEO, SEM)

SEO/SEM Certified | Google Analytics (GAIQ certified, 2014, 2016) | Managed Google+ profiles for multiple locations | Established online presence and optimized results for organic search | Worked with Agencies on SEO, AdWords, PPC Campaigns, Keyword placement | Google AdWords Certified (2015)

Website Management

Build and manage companies’ websites | Create compelling and new content | Experience with WordPress, Drupal and various other content management systems | Create landing pages and microsites | Familiar with HTML and Regedit

Social Media Campaigns

Create & Manage Business profiles on Facebook, YouTube, Twitter, Pinterest, LinkedIn, Google+, Yelp, MeetUp, and other trending social channels | Write & manage compelling content for social media and blogs | Digital Applications: Hubspot, Hoot Suite, Constant Contact, Smartphone Apps

Marketing Communications

Bi-monthly magazine for real estate sales – partnering with large local real estate company; print version distributed locally; online version | Channels: TV, radio, print media, billboards, newspaper, online, etc. | Targeted direct mail campaigns | Copywriting and content creation for articles in third party publications and newspapers | Production of communication tools (brochures, pamphlets, trifolds, take-aways, displays, signage, point-of-purchase banners, etc.) | Magazine production (content calendar, writing, editing, layout) | Media buys/placement | Numerous industry and national awards

Graphic Design | Creative Services

I’ve been using desktop publishing software before Adobe Creative Suite (InDesign, Photoshop, etc) even existed | Serve as In-House Creative Agency | Manage video production

LEADERSHIP

Marketing Management

Research & analyze data and marketshare to create impactful marketing & communications plans | 15+ years as department director | Create new marketing departments | Work with a call center | Manage budgets for marketing/PR department as well as project budgets for other departments | Supervise staff and project teams | Manage agencies and vendors | Database management

Senior Leadership

Manage corporate-wide marketing budget and departmental budgets | Manage staff and project teams | Ensure company compliance with federal, state, and industry laws and regulations | Crisis management – emergencies, disaster planning | Serve as Administrator on Call (AOC) | Lead teams and work with committees on acquiring accreditation by The Joint Commission | Serve as Public Information Officer (PIO)

Board Appointments, Community Service

United Way of Lee County Board of Directors – 2008-2012 | The N.C. Fourth of July Festival – served on the state’s official festival board for 13 years in various capacities including President, Co-President, and chairs for Sponsorship, Publicity, Patriot’s Luncheon, Hospitality, Parade, Opening Ceremonies | American Red Cross, Wilmington – Board of Directors 2006 – 2007 | Southport-Oak Island Area Chamber of Commerce:Education, Business Development committees | Coastal Carolinas Health Alliance – marketing/public relations team chair

PUBLIC RELATIONS & Development

Branding & Corporate Communications

Branding and rebranding | Reputation management | Crisis communications | Internal/Employee communications | Issues management/communications | Communications, speeches and public presentations for CEO | Advisor to Executive Team and Board of Trustees on key issues (including merger/acquisition) | Media relations and press releases | Government relations | Physician relations & recruitment | Public speaking and panel discussions | On-location liaison and point-of-contact for my companies during film productions by Wilmington Film Industry

Event Management

Organized annual continuing education workshop for the North Carolina Creditors Bar Association (NCCBA); updated membership; updated website; developed infrastructure to collect dues and payments; managed event communication, budget and logistics | Managed a variety of Trade Shows, expos, health fairs; launch high profile events with dignitaries & officials | Coordinated public events ranging from small gatherings to audiences in excess of 40,000 people | Served on the N.C. 4th of July Festival for 13 years from opening ceremonies and parade chairman to sponsorship chairman and festival president

Development & Fundraising

Worked with Harnett Health Foundation to develop campaign and communication strategies and plan fundraising events | Planned and coordinated fundraising events – planning, coordination, logistics, communications, and sponsorships/donations, (golf tournaments, 5Ks, fashion shows, etc) | As Sponsorship Chairman for the N.C. Fourth of July Festival, I raised $32,000 – $9,000 more than was raised the previous year | Serving as United Way campaign chair for my organizations, I consistently increased and achieved the following years campaign goals | Liaison for company to raise money for organizations such as Relay for Life, Susan Komen Foundation, March of Dimes, United Way