Magazines, Brochures

Since the inception of Pagemaker – the precursor to InDesign – I’ve been creating and designing using desktop publishing software. In fact, I cut my teeth on Ventura Publisher (NOT Microsoft’s “Publisher”). And before Photoshop was even a twinkle, I was designing in Corel Draw.

I have created numerous publications for my companies and have been responsible for the custom publication 100% in-house as well as managing content and design.

Here are some of my favorite  magazines:  

Bimonthly Real Estate Magazine – A joint project between Hutchens Law Firm and Coldwell Banker Advantage. Click on the image to open the magazine in Issuu. Note: due to the scope of this project, we used a designer for the articles and the property listing pages, but many of the ads in these publications were designed in-house by me.

The Front Porch of the Cape Fear  The Front Porch of the Cape Fear  The Front Porch of the Cape Fear | June 2016

The Front Porch of the Cape Fear

Harnett Health Magazine – a health magazine for the system’s two hospitals and seven physician practices. This project was created fully in-house by me and my marketing team. Here are just two of our favorite issues:

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The Great Dane: A Beginner’s Manual – an educational manual I wrote and designed when I bred champion Great Danes. This manual was available for sale to breeders for their puppy kits.

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Other Hospital Magazines – Central Carolina Hospital quarterly magazine and Dosher Memorial Hospital’s 75th Anniversary magazine. The CCH quarterly magazine was a group project with a design company with me supplying the creative elements, instructions, and written content. Dosher Hospital’s magazine was created 100% by me from research to camera-ready files sent to the printer.

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Brochures & Printed Pieces

Postcards, Direct Mail, Rack Cards

Part of a multi-media campaign “Think Pink” for breast cancer awareness
A postcard for InQuicker, an Emergency “pre-check-in” service, for Central Carolina Hospital
Postcard direct mail piece for ER Express, a service to hold your place in line for minor emergencies; this service was for Harnett Health, which is different than the one above it (InQuicker) for Central Carolina Hospital, the competing hospital.
Direct mail campaign showcasing a new surgical service back in 2007
Direct mail campaign for Occupational Therapy at Dosher Hospital back in 2007
Adding a new radiology group at Dosher Memorial Hospital meant we’d have to share the benefits of switching partner physicians through a direct mail campaign (2006-2007)

Critical Communication Tools

With the Medicaid Expansion on the line (it did not get passed), Harnett Health System would face serious financial turmoil, and we had to share with the community and stakeholders the need to have Medicare Expansion approved by the Governor.
Dosher Hospital is one of a few hospitals that is supported by a tax which was voted on by the community. The tax was due to expire, and the hospital had to communicate why the tax should be continued. The community voted to continue taxing themselves to keep Dosher financially sound.

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