Since the inception of Pagemaker – the precursor to InDesign – I’ve been creating and designing using desktop publishing software. In fact, I cut my teeth on Ventura Publisher (NOT Microsoft’s “Publisher”). And before Photoshop was even a twinkle, I was designing in Corel Draw.
I have created numerous publications for my companies and have been responsible for the custom publication 100% in-house as well as managing content and design. I continue to use InDesign and Photoshop, but I love Canva for ease of use, cost, stock photography, fonts, and design ideas.
Here are some of my favorite magazines:
InSight Magazine – A magazine focusing on diagnostic imaging and radiology procedures to identify illnesses and diseases and the course of treatment for patients; distributed in homes by mail as well as placed in key locations throughout Wake and surrounding communities; also available online for download. For this project, I retained Media Partners Inc and Oak City Communications to provide the layout and articles while I was in charge of the design concept, content, editing, flow, distribution, and overall project from cover to cover.
Bimonthly Real Estate Magazine – A joint project between Hutchens Law Firm and Coldwell Banker Advantage. Click on the image to open the magazine in Issuu. Due to the scope of this project, we used a designer for the articles and the property listing pages, but many of the ads in these publications were designed in-house by me.
Harnett Health Magazine – a health magazine for the system’s two hospitals and seven physician practices. This project was created fully in-house by me and my marketing team. Here are just two of our favorite issues:
The Great Dane: A Beginner’s Manual – an educational manual I wrote and designed when I bred champion Great Danes. This manual was available for sale to breeders for their puppy kits.
Other Hospital Magazines – Central Carolina Hospital’s quarterly magazine and Dosher Memorial Hospital’s 75th Anniversary magazine. The CCH quarterly magazine was a group project with a design company where I supplied the creative elements, instructions, and written content.
Dosher Hospital’s magazine was created 100% in-house from research to camera-ready files sent to the printer.
Brochures & Printed Pieces
Below pieces were all designed in-house on InDesign
Postcards, Direct Mail, Rack Cards
Critical Communication Tools