“…Learn as if you were to live forever”
I love Ghandi’s quote. Every year, I set my sights on achieving a new or honing an existing skill. For many years, I bounced the idea of earning the prestigious Professional Certified Marketer (PCM®) designation from the American Marketing Association, and in October 2022, I made it happen. I earned dual certification from the AMA with a PCM® in Digital Marketing and the Certified Digital Marketing Professional designation from the Digital Marketing Institute. For 2023, I’ve set my sight on the Certificate in Nonprofit Management (Intensive Track) from Duke University to strengthen my core in the nonprofit sector.
Marketing rules to live by
• Be brave & adventurous.
• Be comfortable stretching far enough to make mistakes and learn from them. Have a Plan B.
• Embrace the data and make it meaningful.
• Laugh a little, laugh a lot. If you can’t have fun at work, it’s just work.
• Be ethical… or walk away… no negotiation. Your reputation is what you leave behind.
God at the center.
Make a difference through an act of kindness, positive encouragement, or a gentle nudge. Learn about people from other walks of life, and respect their cultures. Suspend your opinion on what’s right… you don’t have to agree with everyone. Appreciate the uniqueness and beauty in others. We are all equal in the eyes of our Creator.
Home is where my heart is
Creating garden landscapes and DIY renovation projects around my house rejuvenates me. I love finding unique plants that accent the garden, and I built a garden where families can walk through to discover unusual trees, plants, and even take home some culinary herbs.
I am fascinated with people and different cultures. I’ve watched more K-dramas than American TV, and while I’m not fluent in Hangul, I can sing you a love song (사랑해요), order you a seafood pancake (Haemul Pajeon), or accidentally offend you in Korean. The world is a melting pot, and the common thread that breaks the global barrier is sitting down to a family meal. As a home chef, I love to create my own recipes, taking things I love from different cultures and blending them together.
My early adult years were spent in the dog show circuit showing Great Danes and German Shorthaired Pointers. I’ve traveled the hot Florida circuit and the snowy Indiana circuit just for many a 3-cent ribbon. After decades of traveling and showing, I decided I wanted to enjoy other activities around my home and said adieu to that chapter.
Professional Certified Marketer® (PCM) by the American Marketing Association
CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP) by the Digital Marketing Institute (2022) | Google Display Network | Google Search Network | Google My Business/Local Search | Blogs | Homepage Takeovers | Email campaigns | Industry-specific platforms | Mobile apps for two companies | Pay-per-lead Customer Acquisition programs, SEO/SEM Certified | Google Analytics (GAIQ certified 2014-2020) | Managed Google My Business profiles for multiple locations | Established online presence and optimized results for organic search | Worked with Agencies on SEO, AdWords, PPC Campaigns, Keyword placement | Google Ads Certified (2015-2020) | Google Tag Manager
Build and manage companies’ websites | Create compelling and new content | Experience with WordPress, Drupal, and various other content management systems (CMS) | Create landing pages and microsites | Familiarity with HTML, CSS, and Regedit
Social Media Campaigns
Create content calendars and manage business profiles on Facebook, YouTube, Twitter, Pinterest, LinkedIn, Google+, Yelp, MeetUp, and other trending social channels | Write & manage compelling content for social media and blogs | Digital Applications: Hubspot, Hoot Suite, Constant Contact, Smartphone Apps
Marketing Communications + Content Creation
Articles for bi-monthly real estate law magazines partnering with large local real estate company; print version distributed locally; online version | Channels: TV, radio, print media, billboards, newspaper, online, etc. | Targeted direct mail campaigns | Copywriting and content creation for articles in third party publications and newspapers | Media buys/placement | Numerous industry and national awards
Graphic Design | Creative Services
Fluent with Adobe Creative Suite (InDesign, Photoshop, etc) even existed; current favorite is Canva because it combines stock photo and offers current social media template formats | Serve as In-House Creative Agency | Manage video production | Design and produce communication tools (brochures, pamphlets, trifolds, take-aways, displays, signage, point-of-purchase banners, etc.) | Health Magazine production (content calendar, writing, editing, layout) |
Research & analyze data and market share to create impactful marketing & communications plans | experience as department director | Create new marketing departments | Work with a call center | Manage budgets for marketing/PR department as well as project budgets for other departments | Supervise staff and project teams | Manage agencies and vendors | Database management using Customer Relationship Management (CRM) platforms such as Hubspot, Abbadox (IDS) and other custom-built proprietary platforms.
Manage corporate-wide marketing budget and departmental budgets | Manage staff and project teams | Ensure company compliance with federal, state, and industry laws and regulations | Crisis management – emergencies, hacking recovery, disaster planning, Incident Command System training/certification (ICS) from NC EMS | Serve as Administrator on Call (AOC) | Lead teams and work with committees on acquiring accreditation by The Joint Commission | Serve as Public Information Officer (PIO)
Board Appointments, Community Service
Habitat for Humanity of Sanford NC (President of the Board of Directors) | United Way of Lee County Board of Directors | The N.C. Fourth of July Festival (Southport, NC) – served on the state’s official festival board in various capacities including President, Co-President, and chairs for Sponsorship, Publicity, Patriot’s Luncheon, Hospitality, Parade, Opening Ceremonies | American Red Cross, Wilmington – Board of Directors | Southport-Oak Island Area Chamber of Commerce: Education, Business Development committees | Coastal Carolinas Health Alliance – marketing/public relations team chair
Public Relations and Development
Branding & Corporate Communications
Branding and rebranding | Reputation management | Crisis communications | Internal/Employee communications | Issues management/communications | Communications, speeches and public presentations for CEO | Advisor to Executive Team and Board of Trustees on key issues (including merger/acquisition) | Media relations and press releases | Government relations | Physician relations & recruitment | Public speaking and panel discussions | On-location liaison and point-of-contact for my companies during film productions by Wilmington Film Industry
Organized annual continuing education workshop for the North Carolina Creditors Bar Association (NCCBA); updated membership; updated website; developed infrastructure to collect dues and payments; managed event communication, budget, and logistics | Managed a variety of Trade Shows, expos, health fairs; launch high profile events with dignitaries & officials | Coordinated public events ranging from small gatherings to audiences of over 40,000 people
Development & Fundraising
Serve on the board for Habitat for Humanity and the Homeowner Selection and Loan Origination Committee | Worked with Harnett Health Foundation to develop campaign and communication strategies and plan fundraising events | Organized political fundraising events ($30-50k) for state and national candidates | Planned and coordinated healthcare fundraising events – planning, coordination, logistics, communications, and sponsorships/donations, (golf tournaments, 5Ks, fashion shows, etc) | As Sponsorship Chairman for The N.C. Fourth of July Festival, I raised $32,000 – $9,000 more than was raised the previous year | Serving as United Way campaign chair for my organizations, I consistently increased and achieved the following year’s campaign goals | Liaison for company to raise money for organizations such as Relay for Life, Susan Komen Foundation, March of Dimes, United Way
• MBA | The University of North Carolina at Wilmington
• BA, English with a concentration in Advertising | Clemson University
Life is about continual learning, and keeping up with your professional skills is critical. I am constantly refreshing my marketing skills through workshops, conferences, online learning, and other forms of education. Here are some certificates of competency I’ve earned along the way:
• Dual Digital Marketing Certification: American Marketing Association PCM® Digital Marketing and Digital Marketing Institute Certified Digital Marketing Professional, v9.0 | 2022
• Qualified Loan Originator (Federal, State) | Habitat for Humanity and American Bankers Association | 2021-2023
• Physician Liaison and Outreach Team Training | Tiller Hewitt Healthcare Strategies | 2022
• Mastering Sales | Kellogg Executive Education – Northwestern University | 2021
• Google Analytics Individual Qualification (GAIQ) | 2014 – 2019
• Google Ads (formerly AdWords) | 2015 – 2019
• Mastery in Google Analytics | ASPE-ROI | September 2016
• Business Development Institute | The Ackert Advisory | September 2016
• Advanced Incident Command System Training (ICS 300, ICS 400)| NC EMS | 2014, 2019
You must be logged in to post a comment.