Welcome to my online portfolio – a website created to showcase my skills as a strategic marketing professional. Here, you can find my background, education, and some of my creative pieces. Additionally, in my “Just Me” section, you can learn more about me from behind the business persona.
Marketing Margaret is my name. Conversion metrics is my game. I seek adventures and get amped when solving problems.
My Rules for Marketing: Be brave & adventurous enough to make mistakes and learn from them. Embrace the data and make it meaningful. Laugh a little or a lot. Above all, be ethical… or walk away. When in doubt, use the Oxford comma. No, just use Oxford commas.
My favorite online tool is Airtable because you can organize and plan ANYTHING… Must.Have.Airtable.
When I’m at not AT work, I’m creating at home – garden landscapes, DIY renovation projects around my house, and recipes. I love learning about other cultures, and my favorite show is Masterchef Australia because it opens up a world of cuisine from chefs across the globe. As a child, I lived on a boat during the weekends and summers. Now, you can find me rowing my rowboat on my lake or inside on my rowing machine.
Metrics Obsessed + Creative Thinker = Marketing Margaret
• Experienced, creative marketer/ business development strategist with senior leadership-level experience in all stages of campaigns from concept to delivery in traditional and digital media
• Well-rounded communicator skilled in employee communications, branding, public relations, crisis management, and transition in the workplace.
• Competitive tactician bewitched with data and metrics to bring in meaningful ROI, proving the value of effective marketing campaigns
• Strategic brand builder skilled in creating and managing corporate identity/image through B2B, B2C and grassroots initiatives
• Keywords: digital marketing, online marketing, advertising, public relations, social media, SEO, SEM, marketing strategy, metrics and ROI, Google Analytics, Google Adwords.
DIGITAL & TRADITIONAL MARKETING
Google Display Network | Google Search Network | Google My Business/Local Search | Blogs | Homepage Takeovers | Email campaigns | Industry-specific platforms | Mobile apps for two companies | Pay-per-lead Customer Acquisition programs
Metrics-Based Search & Paid Marketing (SEO, SEM)
SEO/SEM Certified | Google Analytics (GAIQ certified since 2014) | Managed Google+ profiles for multiple locations | Established online presence and optimized results for organic search | Worked with Agencies on SEO, AdWords, PPC Campaigns, Keyword placement | Google Ads Certified (since 2015) | Google Tag Manager
Build and manage companies’ websites | Create compelling and new content | Experience with WordPress, Drupal and various other content management systems | Create landing pages and microsites | Familiarity with HTML, CSS, and Regedit
Social Media Campaigns
Create & Manage Business profiles on Facebook, YouTube, Twitter, Pinterest, LinkedIn, Google+, Yelp, MeetUp, and other trending social channels | Write & manage compelling content for social media and blogs | Digital Applications: Hubspot, Hoot Suite, Constant Contact, Smartphone Apps
Bi-monthly magazine for real estate sales – partnering with large local real estate company; print version distributed locally; online version | Channels: TV, radio, print media, billboards, newspaper, online, etc. | Targeted direct mail campaigns | Copywriting and content creation for articles in third party publications and newspapers | Production of communication tools (brochures, pamphlets, trifolds, take-aways, displays, signage, point-of-purchase banners, etc.) | Magazine production (content calendar, writing, editing, layout) | Media buys/placement | Numerous industry and national awards
Graphic Design | Creative Services
I’ve been using desktop publishing software before Adobe Creative Suite (InDesign, Photoshop, etc) even existed | Serve as In-House Creative Agency | Manage video production
Research & analyze data and market share to create impactful marketing & communications plans | experience as department director | Create new marketing departments | Work with a call center | Manage budgets for marketing/PR department as well as project budgets for other departments | Supervise staff and project teams | Manage agencies and vendors | Database management
Manage corporate-wide marketing budget and departmental budgets | Manage staff and project teams | Ensure company compliance with federal, state, and industry laws and regulations | Crisis management – emergencies, disaster planning, Incident Command System training/certification (ICS) from NC EMS | Serve as Administrator on Call (AOC) | Lead teams and work with committees on acquiring accreditation by The Joint Commission | Serve as Public Information Officer (PIO)
Board Appointments, Community Service
United Way of Lee County Board of Directors | The N.C. Fourth of July Festival – served on the state’s official festival board in various capacities including President, Co-President, and chairs for Sponsorship, Publicity, Patriot’s Luncheon, Hospitality, Parade, Opening Ceremonies | American Red Cross, Wilmington – Board of Directors | Southport-Oak Island Area Chamber of Commerce: Education, Business Development committees | Coastal Carolinas Health Alliance – marketing/public relations team chair
PUBLIC RELATIONS & DEVELOPMENT
Branding & Corporate Communications
Branding and rebranding | Reputation management | Crisis communications | Internal/Employee communications | Issues management/communications | Communications, speeches and public presentations for CEO | Advisor to Executive Team and Board of Trustees on key issues (including merger/acquisition) | Media relations and press releases | Government relations | Physician relations & recruitment | Public speaking and panel discussions | On-location liaison and point-of-contact for my companies during film productions by Wilmington Film Industry
Organized annual continuing education workshop for the North Carolina Creditors Bar Association (NCCBA); updated membership; updated website; developed infrastructure to collect dues and payments; managed event communication, budget, and logistics | Managed a variety of Trade Shows, expos, health fairs; launch high profile events with dignitaries & officials | Coordinated public events ranging from small gatherings to audiences of over 40,000 people
Development & Fundraising
Worked with Harnett Health Foundation to develop campaign and communication strategies and plan fundraising events | Planned and coordinated fundraising events – planning, coordination, logistics, communications, and sponsorships/donations, (golf tournaments, 5Ks, fashion shows, etc) | As Sponsorship Chairman for the N.C. Fourth of July Festival, I raised $32,000 – $9,000 more than was raised the previous year | Serving as United Way campaign chair for my organizations, I consistently increased and achieved the following years campaign goals | Liaison for company to raise money for organizations such as Relay for Life, Susan Komen Foundation, March of Dimes, United Way
• MBA |University of North Carolina at Wilmington
• BA, English with a concentration in Advertising | Clemson University
Life is about continual learning, and keeping up with your professional skills is critical. I am constantly refreshing my marketing skills through workshops, conferences, online learning, and other forms of education. Here are some certificates of competency I’ve earned along the way:
• Google Analytics Individual Qualification (GAIQ) | since 2014
• Google Ads (formerly AdWords) | since 2015
• Mastery in Google Analytics | ASPE-ROI | September 2016
• Business Development Institute | The Ackert Advisory | September 2016
• Advanced Incident Command System Training (ICS 300, ICS 400)| NC EMS | 2014, 2019