I’ve produced quite a few local commercials in my years on a shoestring budget. Here’s a small sampling of my spots throughout the years.
Raleigh Radiology, 2020-2022
Hutchens Law Firm, 2016
Central Harnett Hospital, 2012-2013
Budgets are always a factor with television in both production and air-time, so I created a trio of 12-second shorts for the opening of our new hospital. Focused on State-of-the-Art medical care, private rooms, and compassionate care, these three TV commercials were designed to open and close the commercial breaks while also having the ability to be a stand-alone spot for maximum impact with the ad spend.
From the Archives
(Video quality is low from available technologies at the time)
One of my favorite commercials was produced in-house for under $600 with stock video and royalty-free music. I wanted something to air on television but break the chatter of typical commercial script. There is no script in this one – just music – to help capture the audience’s attention on why no one was talking on their TV. It was well-received by the community who thought they’d recognized some of the people in the shots.
Some more commercials from back in the early 2000s where we had limited technology at our fingertips, so budgets dictated what we could produce.
A trio of short commercials to reveal the newly renovated hospital including a front entrance and operating room:
Music is part of every culture. It’s part of our soul. When I worked at Central Carolina Hospital, I had two original songs created for two patient populations: breast cancer and maternity.
The strategy used was purely branding and a hands-off thank you for choosing us to go through this. To show a genuine heart, we wanted to give something heartfelt to these patients – a song written about their journey with no “marketing” or even name recognition within the song. Branding was presented through radio intros and outros as well as the CD packaging.